Perspectives de Carrières
Postes en plus grande demande
- Gestion de produit
- Développement de produits et services
- Gestionnaire de projet
- Analyste de marché
Veuillez cliquer sur le lien suivant pour visualiser les offres d'emploi sur le site Emplois@bell.
Tendances du rôle et informations sur les carrières
Pour en savoir plus sur les tendances en marketing, voici des liens vers des suggestions de sites Web* :
* Les articles et les sites web sont offerts dans la langue de publication.
Liens- Classés par sujet
KnowThis.com – A directory of Web resources for market research, marketing plans, internet marketing, marketing careers, etc.
Marketing Profs – Articles, tips and a bookstore. Requires free membership.
Target Marketing – Covering the world of direct marketing.
Marketing Today – Covers off-line and integrated marketing, and the latest data and analysis relevant to marketers
Sales and Marketing Source – A directory of Web resources for sales and marketing.
Associations
American Marketing Association – Free guides, articles, resources, "Best practices" resources, etc.
Canadian Marketing Association – News, benchmarking data, conferences, etc.
Information Technology Services Marketing Association – Documents available for purchase, free summaries, newsletter and commentary.
In.forms (Society on Marketing Science) – Useful links, directory of university marketing departments, best practices, journal listing, conferences, forum, etc.
Marketing Leadership Council – Research library, benchmarking studies, teleconferences, online resources, etc. Registration is free.
The Direct Marketing Association – Direct marketing.
Montreal Marketing Association
CTAM Cable & Telecommunications association for marketing
Magazines
Harvard Business Review – Premier business journal from one of the leading business schools – requires subscription or pay-per-view.
The McKinsey Quarterly – Articles on various aspects of management and industry sectors. Registration required, some pay content.
Mercer Management Journal – Articles on management topics written by Mercer consultants
MIT Sloan Management Review – Articles on developments, research and ideas in management. Summaries are free online.
Sales and Marketing Management – Articles intended for executives in the sales and marketing field. Paid subscription only.
Strategy Magazine – Canadian marketing magazine. Paid subscription only.
Direct Marketing Business Intelligence – Direct marketing business.
Benchmarking
American Productivity and Quality Center - Web site of the internationally recognized benchmarking authority. Reports available for purchase.
Benchmarking Centre – Collaborative British source for sharing benchmarking information and expertise. Free membership.
Benchmarking Exchange – BCE Corporate Services is a member
Benchmarking Network – Benchmarking in Canada – The Benchmarking Network supports Benchmarking in Canada
Best Practices, LLC – Searchable database of company Best Business Practices, and the Global Benchmarking Council. (Login name: bellcanada | Password: gbc2007)
Telecommunications Benchmarking International Group – Conducts studies to identify best–in–class telecommunications management processes
Pricing
Professional Pricing Society – Association for pricing professionals and those who set and manage prices for their firms.
Dictionary
Dictionary of Marketing Terms – American Marketing Association
Meilleures pratiques de marketing
Cette section fournit de l'information sur les meilleures pratiques générales de marketing. Elle vous donne accès à des liens vers des sites Web*, des études et des articles qui pourront vous inspirer et vous aider à devenir un excellent spécialiste du marketing.
* Les articles et les sites web sont offerts dans la langue de publication.
| Titre | Source | Date | Résumé |
| Best practices | American Marketing Association | Ongoing basis | Best practice papers and webcasts on a wide range of marketing areas. » More |
| Best practices LLC | Web site provided by Best Practices LLD. (Service professionals with roots at the Harvard Business School) | Ongoing basis | Searchable database of company Best Business Practices, and the Global Benchmarking Council. Login name: bellcanada Password:gbc2007 » More |
| B2B Sales | Forrester | July 2001 | Suppliers want to use the Net to increase customer loyalty and cut costs, but they struggle to justify their investments. » More |
| Best Practices for Designing Marketing Intranet Sites Corporate Executive Board Series 2002 |
Marketing Leadership Council - Newsletters | March 2004 | At their best, marketing intranets provide sales and marketing staff with fast access to critical information. » More |
| Best Practices in Customer Service |
Marketing Leadership Council | January 2003 | Council research reveals that transaction or service time influences a customer's perception of the brand. » More |
| Best practice does not equal best strategy |
Mckinsey Quarterly |
Best practice benchmarking is rightly viewed as one of the most important tools for improving operational efficiency. But when strategic planners depend on benchmarking, it can become a double-edged sword. » More |
Le Portail d'information sur les études universitaires de Bell
Le portail Études supérieures de Bell contient des renseignements sur les possibilités d'apprentissage en ligne en vue de l'obtention d'une maîtrise en administration. Les programmes conventionnels sont à plein temps.
Cliquez sur l'un ou l'autre des liens ci-dessous pour une description des programmes canadiens de maîtrise en administration pour gens d'affaires qui pourraient vous intéresser (affichés dans la langue du programme) :
University of Toronto
University of Ottawa
University of Western Ontario
Queen's University
Concordia University
Université de Sherbrooke
Université du Québec à Montréal
Pour de plus amples renseignements sur d'autres emplois au sein des Services opérationnels auprès de la clientèle, veuillez visiter le site Web du groupe Services aux télécommunicateurs.
